Our Company

History

The Traditional Baking cookie story began several generations ago for the Voortman family in the quaint village of Hellendoorn, Holland. The Voortmans cherished their cookie recipes and passed them down to younger generations, each adding its own special touches. During the 1940’s, two of the Voortman brothers immigrated to Canada along with all of the family cookie recipes. Together, Bill and Harry Voortman established Voortman Cookies, growing the business from a local bakery to an established cookie brand distributed throughout North America.

Looking to expand the market for Voortman Cookies, the next Voortman generation moved to the Southwestern U.S. in 1989. The children of Bill Voortman, established an independent production and distribution facility in Bloomington, CA to serve the Arizona, California, Nevada and Utah markets. This modern 60,000 square foot facility enabled them to supply a growing customer base in the western U.S., and to expand production and market opportunities even further.

Traditional Baking is not a subsidiary of, related to, or affiliated with Voortman Cookies Limited.

Bakery Tour

Our 60,00 square foot facility in Bloomington, California is located just 60 miles east of Los Angeles and near the Ontario International Airport. Traditional Baking is a high capacity commercial bakery. With continuous equipment upgrades we maintain state of the art standards and can guarantee no short shipments, complete follow-through and customer satisfaction.

Wakanama 3rd Party Logistics provides Traditional Baking with finished goods warehousing and distribution services. This 106,000 square foot facility is located in Redlands, California and offers a state of the art Warehouse Management System (WMS) and real-time reporting on inventory.

Please visit the Wakanama 3rd Party Logistics site, at http://wakanama3pl.com, for more information.