The Traditional Baking cookie story began several generations ago for the Voortman family in the quaint village of Hellendoorn, Holland. The Voortmans cherished their cookie recipes and passed them down to younger generations, each adding its own special touches. During the 1940’s, two of the Voortman brothers immigrated to Canada along with all of the family cookie recipes. Together, Bill and Harry Voortman established Voortman Cookies, growing the business from a local bakery to an established cookie brand distributed throughout North America.

Cookies on the Move

Looking to expand the market for Voortman Cookies, the next Voortman generation moved to the Southwestern U.S. in 1989. The children of Bill Voortman, established a production and distribution facility in Bloomington, CA to serve the Arizona, California, Nevada and Utah markets. This modern 60,000 square foot facility enabled them to supply a growing customer base for Voortman Cookies in the western U.S., and to expand production and market opportunities even further.

Cookie Programs

Traditional Baking distributes its product lines to stores nationwide including grocery, drug and mass merchandise stores. Programs are available to fit the unique needs of individual retailers and distributors, including in-store bakery programs, seasonal cookies, private label cookies, bulk cookie programs, food service programs, institutional programs and a value line of cookie products.

The Cookie Commitment

At Traditional Baking, we make the following commitments:

To our Consumers, we are committed to making every cookie with the highest standards of quality, knowing that you will be serving our cookies to your family and friends in your home.

To our Retailers, we committed to working with you to provide your customers the quality they have come to expect from your store and our product, and we will make every effort to meet your requirements to satisfy your customers.

To our Private Label Customers, we are committed to making every cookie as fresh and delicious as the first cookie the Voortman family made over 50 years ago, using our experience and expertise to produce cookies to meet your unique needs.